Trade Intelligence Hub
4-module online programme

International Sales Programme

Four live online modules for the people who agree the deal: choosing markets, setting terms, getting paid, and holding margin on an international sale.

At a glance£995
4 modules, two hours each, live on Zoom
Fixed price for the whole programme
Delivered by Richard Bartlett, ICC-qualified Incoterms® trainer
Certificate of attendance on completion
£995 for the programmeBook online

Export growth fails commercially more often than it fails technically. This programme covers the sales side of international trade end to end - which markets are worth the effort, how the terms you agree decide who carries cost and risk, how payment is secured, and how to quote so the margin survives the shipment.

The 4 modules

Module 1
Sales strategy and route to market

Assessing which markets are worth the effort, and choosing between direct, distributor, agent and platform.

Module 2
Incoterms® for sales professionals

How the term you agree in the negotiation decides pricing, risk transfer, logistics responsibility and margin.

Module 3
Letters of credit and getting paid

Documentary requirements, what the bank is really checking, and the discrepancies that stop payment.

Module 4
International and export sales in practice

Quoting, negotiating and closing international business without giving away the compliance position.

Who it is for

  • International sales and business development teams
  • Commercial directors and sales managers
  • Quotation and pricing teams
  • Owner-managers driving export growth
  • Anyone agreeing terms before operations see the order

Format

Live online workshops on Zoom, two hours each, 9:30-11:45. Certificate of attendance on completion.